For most of us known as Svartzonker
A nick name taken after a classical fly pattern which he fell in love with during his early years fishing in Strömmen, Stockholm.
Claes isn’t “just” a sportfisherman, tv-personality, entrepreneur, bait builder and a dad. He has also had the time to practice as a chef, managed restaurants worked as a teacher/special needs education and to establish a collaboration with Abu Garcia.
He founded Svartzonker Sweden, a company that produce (abroad), develop and sell baits, rods, fishing gadgest and so on. During 2015 Claes starred in a Volvo Cars advertisement. When it comes to bait building, Claes is seen as one of the father figures regarding the joy of creating your own lures and has in some ways set a standard in wood and rubber lures with for example his models McTail, McRubber, Ticsaren, Squarepusher and many more.